My assignments in diverse but inter-connected fields of journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots and finding practical and budget-conscious solutions, implementing ideal workflows, and maintaining end-to-end processes.
Together let’s build on your story for the world to engage. I help business owners like yourself build and communicate your stories creatively and effectively.
Creative Head, Digital
My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing, instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design.
Driving digital transformation
Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet learning web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest web, interactive, marketing, and digital technologies. In my last position at a financial company I successfully tackled the challenge of converting corporate publications to an interactive digital format saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.
Recently I combined three decades of my creative skills and launched my digital agency to help people like you and businesses navigate the digital corridors successfully.